Retouching, as well as any other form of digital image
manipulation, is an important skill.
It requires knowledge of a large
number of digital tools, as well as patience and meticulousness when
retouching something pixel by pixel.
Digital Imagery
An incredible Art Portrait Project by Photographer Ludmila Schnaider. The models were photographed to maximally resemble famous paintings. Here is my work - bringing the actual photo to that historic painted look.
A little girl in a princess costume can become a magic fairy
Actual Retouching
 In
this Budweiser banner a blond model is against black background. But
originally she was photographed against white background (!),
and it was my job to make her blond hair look natural on black.
The banner was 5ft in height, so this was a very, very laborous task.
  
To farther illustrate this particular skill, here are the "before"
and "after" shots. A beautiful young woman was photographed
in the dark room with a tungsten (standard yellow) light right above her,
which created very harsh, ugly shadows at all the wrong places, such as
under her nose. Manual retouching, as well as long play with hue, saturation,
brightness, contrasts, colour balance etc. produced a much more attractive
photo.
Mock-ups
Sometimes digital image manipulation is needed to help potential clients see the product that does not yet exist. When working at the creative packaging firm Orchard International, I was often given a picture of a product prototype, a bunch of empty containers and accessories, and my job was to create presentations for these products.
For example, I get these flat bottle designs:

and some stuff like this (about 70-80 different pieces):
and in a couple of days a client would see about 70-80 mockups like this
(that leaves a few minutes per mock-up):
Just to show that I can make anything look like anything and fast.

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